{"id":75215,"date":"2026-03-23T09:17:55","date_gmt":"2026-03-23T09:17:55","guid":{"rendered":"https:\/\/immo.lecourrier.es\/index.php\/2026\/03\/23\/peu-de-strategie-online-pour-les-supermarches-espagnols-2\/"},"modified":"2026-04-10T10:51:25","modified_gmt":"2026-04-10T10:51:25","slug":"peu-de-strategie-online-pour-les-supermarches-espagnols-2","status":"publish","type":"post","link":"https:\/\/immo.lecourrier.es\/index.php\/2026\/03\/23\/peu-de-strategie-online-pour-les-supermarches-espagnols-2\/","title":{"rendered":"Peu de &#8220;strat\u00e9gie online&#8221; pour les supermarch\u00e9s espagnols"},"content":{"rendered":"<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"><strong>Selon une \u00e9tude d<em>\u2019<\/em>Internet Rep\u00fablica<em>, sur 16 grandes entreprises seuls E<\/em>roski et Carrefour ont compris l\u2019importance des r\u00e9seaux sociaux sur le web.<\/strong>  Les supermarch\u00e9s\u00a0 espagnols communiquent \u00a0peu sur le net\u00a0! Eroski\u00a0 et\u00a0 Carrefour sont bien pr\u00e9sents sur Facebook ou Twitter. Les quatorze autres comptent beaucoup de fans mais ont peu de contenus, peu d\u2019actualisations sur leurs pages web. Des crit\u00e8res qui sont essentiels pour garder une client\u00e8le fid\u00e8le sur internet.  Sur les 16 entreprises s\u00e9lectionn\u00e9es, neuf ont des pages actives sur le r\u00e9seau Facebook. El Corte Ingl\u00e9s (supermarch\u00e9), Alcampo, Makro, Opencor, D\u00eda ou encore D\u00ednoslo n\u2019ont pas cr\u00e9\u00e9\u00a0 de profil. Ils sont encore moins nombreux sur Twitter, 7 supermarch\u00e9s ont ouvert un compte public.  &nbsp;  C.d.S<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon une \u00e9tude d\u2019Internet Rep\u00fablica, sur 16 grandes entreprises seuls Eroski et Carrefour ont compris l\u2019importance des r\u00e9seaux sociaux sur le web. Les supermarch\u00e9s\u00a0 espagnols communiquent \u00a0peu sur le net\u00a0! Eroski\u00a0 et\u00a0 Carrefour sont bien pr\u00e9sents sur Facebook ou Twitter. Les quatorze autres comptent beaucoup de fans mais ont peu de contenus, peu d\u2019actualisations sur [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":39898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[212],"tags":[],"class_list":["post-75215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts\/75215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/comments?post=75215"}],"version-history":[{"count":0,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts\/75215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/media\/39898"}],"wp:attachment":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/media?parent=75215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/categories?post=75215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/tags?post=75215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}