{"id":74910,"date":"2026-03-23T03:37:53","date_gmt":"2026-03-23T03:37:53","guid":{"rendered":"https:\/\/immo.lecourrier.es\/index.php\/2026\/03\/23\/unilever-en-espagne-chute-de-4-2-des-ventes-2\/"},"modified":"2026-04-10T05:05:48","modified_gmt":"2026-04-10T05:05:48","slug":"unilever-en-espagne-chute-de-4-2-des-ventes-2","status":"publish","type":"post","link":"https:\/\/immo.lecourrier.es\/index.php\/2026\/03\/23\/unilever-en-espagne-chute-de-4-2-des-ventes-2\/","title":{"rendered":"Unilever en Espagne, chute de 4.2% des ventes"},"content":{"rendered":"<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"><\/p>\n<p style=\"text-align: justify\"><b>La marque a perdu 4.2% de ses ventes qui se situent aux alentours de 639 millions d\u2019euros en 2012. <\/b><\/p>\n<p style=\"text-align: justify\">Malgr\u00e9 cette baisse, Unilever s\u2019estime bien lotie et affirme que les chiffres sont \u00ab\u00a0plut\u00f4t bons\u00a0\u00bb, selon des propos accord\u00e9s \u00e0 Europa Press. Etant donn\u00e9e la crise \u00e9conomique et le faible pouvoir d\u2019achat des Espagnols qui affectent tous les secteurs, l\u2019entreprise s\u2019en sort bien.<\/p>\n<p style=\"text-align: justify\">Unilever offre plusieurs services donc elle parvient \u00e0 se maintenir dans la course \u00e0 la comp\u00e9titivit\u00e9. Hygi\u00e8ne, pr\u00eat \u00e0 porter, alimentation etc, autant de d\u00e9clinaisons que la marque met en valeur.<\/p>\n<p style=\"text-align: justify\">Selon Jaime Aguilera, le pr\u00e9sident de la firme, 2012 a \u00e9t\u00e9 une ann\u00e9e avec beaucoup de difficult\u00e9s mais que la compagnie a continu\u00e9 les investissements pour se d\u00e9velopper.<\/p>\n<p><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque a perdu 4.2% de ses ventes qui se situent aux alentours de 639 millions d\u2019euros en 2012. Malgr\u00e9 cette baisse, Unilever s\u2019estime bien lotie et affirme que les chiffres sont \u00ab\u00a0plut\u00f4t bons\u00a0\u00bb, selon des propos accord\u00e9s \u00e0 Europa Press. Etant donn\u00e9e la crise \u00e9conomique et le faible pouvoir d\u2019achat des Espagnols qui affectent [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":46043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[212],"tags":[3521],"class_list":["post-74910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","tag-unilever"],"acf":[],"_links":{"self":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts\/74910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/comments?post=74910"}],"version-history":[{"count":0,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts\/74910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/media\/46043"}],"wp:attachment":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/media?parent=74910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/categories?post=74910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/tags?post=74910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}