{"id":73518,"date":"2026-03-17T23:30:44","date_gmt":"2026-03-17T23:30:44","guid":{"rendered":"https:\/\/immo.lecourrier.es\/index.php\/2026\/03\/17\/coca-cola-reste-le-principal-sponsor-du-sport-en-espagne-2\/"},"modified":"2026-04-05T01:05:47","modified_gmt":"2026-04-05T01:05:47","slug":"coca-cola-reste-le-principal-sponsor-du-sport-en-espagne-2","status":"publish","type":"post","link":"https:\/\/immo.lecourrier.es\/index.php\/2026\/03\/17\/coca-cola-reste-le-principal-sponsor-du-sport-en-espagne-2\/","title":{"rendered":"Coca-Cola reste le principal sponsor du sport en Espagne"},"content":{"rendered":"<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"><\/p>\n<p style=\"text-align: justify\">Chaque ann\u00e9e, le <strong>Sponsorship Awarness Index<\/strong> \u00e9tablit une \u00e9tude de notori\u00e9t\u00e9 des marques dans le domaine du sport. En 2016, et pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive, c&#8217;est l&#8217;entreprise <strong>Coca-Cola<\/strong> qui occupe la premi\u00e8re place en Espagne, suivie par les compagnies a\u00e9riennes <strong>Emirates<\/strong> et <strong>Qatar Airways<\/strong> qui se placent respectivement en deuxi\u00e8me et troisi\u00e8me position.<\/p>\n<p style=\"text-align: justify\">\u00c0 la suite de ce podium viennent s&#8217;ajouter les marques <strong>Red Bull<\/strong>, <strong>Banco Santander<\/strong>, <strong>Bwin<\/strong>, <strong>Movistar<\/strong>, <strong>Repsol<\/strong>, <strong>BBVA<\/strong> et <strong>Aquarius<\/strong> qui compl\u00e8tent le Top 10.<\/p>\n<p style=\"text-align: justify\">On remarque notamment la chute de BBVA qui perd sa deuxi\u00e8me position occup\u00e9e en 2015 pour terminer 9\u00e8me en 2016 et \u00e0 l&#8217;inverse l\u2019ascension d&#8217;Emirates qui a doubl\u00e9 sa notori\u00e9t\u00e9\u00a0en un an.<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" src=\"https:\/\/immo.lecourrier.es\/wp-content\/uploads\/2024\/04\/pilotes-partent.jpg\"><\/p>\n<p style=\"text-align: center\">Cr\u00e9dits : ESADE<\/p>\n<p style=\"text-align: justify\">L&#8217;\u00e9tude comprend une enqu\u00eate aupr\u00e8s des entreprises et des populations de grandes villes espagnoles. Elle r\u00e9v\u00e8le que<span class=\"goog-text-highlight\">\u00a0pour les principaux sports en Espagne :<\/span><span class=\"goog-text-highlight\">\u00a0<\/span><strong><span class=\"goog-text-highlight\">Qatar Airways<\/span><\/strong><span class=\"goog-text-highlight\">\u00a0occupe la premi\u00e8re place pour sa relation avec le <\/span><span class=\"goog-text-highlight\">football, <\/span><strong><span class=\"goog-text-highlight\">Endesa<\/span><\/strong><span class=\"goog-text-highlight\">\u00a0pour le basket<\/span><span class=\"goog-text-highlight\">, <\/span><strong><span class=\"goog-text-highlight\">Rolex<\/span><\/strong><span class=\"goog-text-highlight\">\u00a0pour le <\/span><span class=\"goog-text-highlight\">tennis, <\/span><strong><span class=\"goog-text-highlight\">Repsol<\/span><\/strong><span class=\"goog-text-highlight\">\u00a0pour le sport automobile,<\/span><span class=\"goog-text-highlight\">\u00a0<\/span><strong><span class=\"goog-text-highlight\">Movistar<\/span><\/strong><span class=\"goog-text-highlight\"><strong>\u00a0<\/strong>pour le cyclisme et <\/span><strong><span class=\"goog-text-highlight\">PlayStation<\/span><\/strong><span class=\"goog-text-highlight\">\u00a0pour les sports \u00e9lectroniques (<em>eSports<\/em>).<\/span><\/p>\n<p style=\"text-align: justify\">Un classement est \u00e9galement \u00e9tablit au sein des joueurs. L&#8217;argentin <strong>Lionel Messi<\/strong> et le portugais <strong>Cristiano Ronaldo<\/strong> ont \u00e9t\u00e9 d\u00e9sign\u00e9s comme \u00e9tant les joueurs internationaux avec la meilleure image en Espagne. Ils sont suivis par le tenissman suisse<strong> Roger Federer<\/strong>, l&#8217;ancien joueur de basket <strong>Michael Jordan<\/strong> et le tenissman serbe <strong>Novak Djokovic<\/strong>.<\/p>\n<p style=\"text-align: justify\">Cr\u00e9dits photo : newstatesman.com<\/p>\n<p style=\"text-align: justify\">\n<p><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e, le Sponsorship Awarness Index \u00e9tablit une \u00e9tude de notori\u00e9t\u00e9 des marques dans le domaine du sport. En 2016, et pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive, c&#8217;est l&#8217;entreprise Coca-Cola qui occupe la premi\u00e8re place en Espagne, suivie par les compagnies a\u00e9riennes Emirates et Qatar Airways qui se placent respectivement en deuxi\u00e8me et troisi\u00e8me position. \u00c0 [&hellip;]<\/p>\n","protected":false},"author":462,"featured_media":40421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[212],"tags":[],"class_list":["post-73518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts\/73518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/users\/462"}],"replies":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/comments?post=73518"}],"version-history":[{"count":0,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/posts\/73518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/media\/40421"}],"wp:attachment":[{"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/media?parent=73518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/categories?post=73518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immo.lecourrier.es\/index.php\/wp-json\/wp\/v2\/tags?post=73518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}